Introduction to PR Strategy for Personal Brands
A course by Lucy Werner , Public Relations Expert
Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales
When you start a business, knowing the basic steps you need to take in this new world can really help to demystify the process and level the playing field. Lucy Werner helps brands to do that by creating a solid publicity and public relations plan. Through her consultancy, she has worked with brands including Jimmy’s Iced Coffee, and she’s published an award-winning book on her expertise.
In this online course, Lucy teaches you the foundations of PR so you can create and share narratives that raise awareness for your business. Learn to develop a strategy that promotes your brand, builds your audience, and drives sales from scratch. Take your brand to new heights with a powerful PR strategy!
What will you learn in this online course?
12 lessons & 14 downloads
- 85% positive reviews (27)
- 1,523 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a roadmap with actionable steps to promote your brand or service.
Who is this online course for?
This course is perfect for creative entrepreneurs who are just starting out, or curious minds interested in earning an income from their expertise.
Requirements and materials
No previous experience is required.
You’ll just need a product or service to promote.
Reviews
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Building Blocks
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Business Objectives
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Audience Mapping
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Media Mapping
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U3
Media Toolkit
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Media Imagery
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Writing a Personal Biography
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Creating a Boilerplate
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U4
The Roadmap
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Thought Topics
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Dreaming Big
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Calendar Dates
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Crafting the First Email
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FP
Final project
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Introduction to PR Strategy for Personal Brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers foundational concepts in public relations, personal branding, and publicity strategies for small businesses and entrepreneurs.
You only need basic computer skills and internet access. No prior PR experience is required. Access to email and tools like Mailchimp will help with practical exercises.
You’ll learn how to write press releases, develop a PR strategy, pitch guest articles, secure podcast appearances, build media relationships, and create professional bios and headshots for publicity.
The course provides actionable PR strategies, branding techniques, and media outreach plans to increase your visibility, attract clients, and drive business growth, even with a limited budget.
Yes, dedicated modules teach you how to identify opportunities, craft compelling pitches, and successfully secure podcast interviews and guest article placements.
Absolutely. You’ll get step-by-step guidance on writing press releases, personal biographies, business boilerplates, and calls to action for maximum media impact.
You’ll learn how to use Mailchimp for email marketing, including list management, campaign creation, and integrating email with your PR outreach strategy.
Es un curso interesante, muy bien explicado. Permite hacerse preguntas para entender el horizonte desconocido. Gracias.
Note: This course is for beginners.
muy buen curso
Muy buen curso, Domestika tiene los mejores cursos de habla hispana
La información fue muy clara! La simplicidad de los ejercicios prácticos y ejemplos fueron muy utiles!