Introduction to PR Strategy for Personal Brands

A course by Lucy Werner
Public Relations Expert. London, United Kingdom.
Joined January 2021
, Public Relations Expert

Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales

  • 86% positive reviews (7)
  • 696 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales



  • 86% positive reviews (7)
  • 696 students
  • 12 lessons (1h 32m)
  • 14 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

When you start a business, knowing the basic steps you need to take in this new world can really help to demystify the process and level the playing field. Lucy Werner helps brands to do that by creating a solid publicity and public relations plan. Through her consultancy, she has worked with brands including Jimmy’s Iced Coffee, and she’s published an award-winning book on her expertise.

In this online course, Lucy teaches you the foundations of PR so you can create and share narratives that raise awareness for your business. Learn to develop a strategy that promotes your brand, builds your audience, and drives sales from scratch. Take your brand to new heights with a powerful PR strategy!

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Building Blocks
  • U3
    U3. Media Toolkit
  • U4
    U4. The Roadmap
  • FP
    FP Final project
View details

Get to know PR expert, author, and your teacher for this course, Lucy Werner. Discover the creative journey that led her to start her own consultancy, along with the influences that inspire her.

Dive into the importance of PR and how to establish your objectives. Then explore who your target audience is before looking at the different platforms you can use to reach them.

Next, it’s time to focus on your media toolkit. Hear the dos and don’ts of taking media photographs, and how to write a powerful personal biography as well as a biography for your business.

Then it’s time to put together your roadmap! Lucy talks through how to use different narratives for PR, and how to dream big, before helping you to prepare your first pitch email to kickstart your promotional journey.

What is this course's project?

Create a roadmap with actionable steps to promote your brand or service.

Who is this online course for?

This course is perfect for creative entrepreneurs who are just starting out, or curious minds interested in earning an income from their expertise.

Requirements and materials

No previous experience is required.

You’ll just need a product or service to promote.


Reviews

696 Students
7 Reviews
86% Positive ratings
  • More reviews

Lucy Werner

A course by Lucy Werner

Teacher Plus
Public Relations Expert

Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.

Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    The Building Blocks

    • Business Objectives
    • Audience Mapping
    • Media Mapping
  • U3

    Media Toolkit

    • Media Imagery
    • Writing a Personal Biography
    • Creating a Boilerplate
  • U4

    The Roadmap

    • Thought Topics
    • Dreaming Big
    • Calendar Dates
    • Crafting the First Email
  • FP

    Final project

    • Introduction to PR Strategy for Personal Brands

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

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  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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FAQs

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The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Introduction to PR Strategy for Personal Brands. Marketing, and Business course by Lucy Werner

Introduction to PR Strategy for Personal Brands

A course by Lucy Werner
Public Relations Expert. London, United Kingdom.
Joined January 2021
  • 86% positive reviews (7)
  • 696 students