Introduction to PR Strategy for Personal Brands
A course by Lucy WernerPublic Relations Expert
A course by Lucy Werner, Public Relations Expert
Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales
When you start a business, knowing the basic steps you need to take in this new world can really help to demystify the process and level the playing field. Lucy Werner helps brands to do that by creating a solid publicity and public relations plan. Through her consultancy, she has worked with brands including Jimmy’s Iced Coffee, and she’s published an award-winning book on her expertise.
In this online course, Lucy teaches you the foundations of PR so you can create and share narratives that raise awareness for your business. Learn to develop a strategy that promotes your brand, builds your audience, and drives sales from scratch. Take your brand to new heights with a powerful PR strategy!
What will you learn in this online course?
12 lessons & 14 downloads
Business Objectives
5 minutes, 35 seconds
Audience Mapping
7 minutes, 51 seconds
Media Mapping
18 minutes, 8 seconds
Media Imagery
8 minutes, 7 seconds
Writing a Personal Biography
5 minutes, 53 seconds
Creating a Boilerplate
5 minutes, 22 seconds
What's included in this course?
Get to know PR expert, author, and your teacher for this course, Lucy Werner. Discover the creative journey that led her to start her own consultancy, along with the influences that inspire her.
Dive into the importance of PR and how to establish your objectives. Then explore who your target audience is before looking at the different platforms you can use to reach them.
Next, it’s time to focus on your media toolkit. Hear the dos and don’ts of taking media photographs, and how to write a powerful personal biography as well as a biography for your business.
Then it’s time to put together your roadmap! Lucy talks through how to use different narratives for PR, and how to dream big, before helping you to prepare your first pitch email to kickstart your promotional journey.
What is this course's project?
Create a roadmap with actionable steps to promote your brand or service.
Who is this online course for?
This course is perfect for creative entrepreneurs who are just starting out, or curious minds interested in earning an income from their expertise.
Requirements and materials
No previous experience is required.
You’ll just need a product or service to promote.
Reviews
- 2 months ago
This is a very insightful course for anyone looking to grow professionally through personal PR. Lucy explains everything clearly with practical examples and actionable advice. What I loved most is that it inspired me to think bigger about my own path and reflect on what I want to build. I highly recommend this course because it broadens your perspective and helps you create a more intentional personal brand. It also gives you the confidence to take action and put your ideas into practice.
- 1 year ago
Es un curso interesante, muy bien explicado. Permite hacerse preguntas para entender el horizonte desconocido. Gracias.
- 2 years ago
Note: This course is for beginners.
- 2 years ago
muy buen curso
- 2 years ago
Muy buen curso, Domestika tiene los mejores cursos de habla hispana
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
Content
- U1
Introduction
- About Me
- Influences
- U2
The Building Blocks
- Business Objectives
- Audience Mapping
- Media Mapping
- U3
Media Toolkit
- Media Imagery
- Writing a Personal Biography
- Creating a Boilerplate
- U4
The Roadmap
- Thought Topics
- Dreaming Big
- Calendar Dates
- Crafting the First Email
- FP
Final project
- Introduction to PR Strategy for Personal Brands
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers foundational concepts in public relations, personal branding, and publicity strategies for small businesses and entrepreneurs.
You only need basic computer skills and internet access. No prior PR experience is required. Access to email and tools like Mailchimp will help with practical exercises.
You’ll learn how to write press releases, develop a PR strategy, pitch guest articles, secure podcast appearances, build media relationships, and create professional bios and headshots for publicity.
The course provides actionable PR strategies, branding techniques, and media outreach plans to increase your visibility, attract clients, and drive business growth, even with a limited budget.
Yes, dedicated modules teach you how to identify opportunities, craft compelling pitches, and successfully secure podcast interviews and guest article placements.
Absolutely. You’ll get step-by-step guidance on writing press releases, personal biographies, business boilerplates, and calls to action for maximum media impact.
You’ll learn how to use Mailchimp for email marketing, including list management, campaign creation, and integrating email with your PR outreach strategy.