Introduction to PR Strategy for Personal Brands
A course by Lucy Werner , Public Relations Expert
Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales
When you start a business, knowing the basic steps you need to take in this new world can really help to demystify the process and level the playing field. Lucy Werner helps brands to do that by creating a solid publicity and public relations plan. Through her consultancy, she has worked with brands including Jimmy’s Iced Coffee, and she’s published an award-winning book on her expertise.
In this online course, Lucy teaches you the foundations of PR so you can create and share narratives that raise awareness for your business. Learn to develop a strategy that promotes your brand, builds your audience, and drives sales from scratch. Take your brand to new heights with a powerful PR strategy!
What will you learn in this online course?
12 lessons & 14 downloads
- 85% positive reviews (27)
- 1,465 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a roadmap with actionable steps to promote your brand or service.
Who is this online course for?
This course is perfect for creative entrepreneurs who are just starting out, or curious minds interested in earning an income from their expertise.
Requirements and materials
No previous experience is required.
You’ll just need a product or service to promote.
Reviews
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Building Blocks
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Business Objectives
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Audience Mapping
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Media Mapping
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U3
Media Toolkit
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Media Imagery
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Writing a Personal Biography
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Creating a Boilerplate
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U4
The Roadmap
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Thought Topics
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Dreaming Big
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Calendar Dates
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Crafting the First Email
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FP
Final project
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Introduction to PR Strategy for Personal Brands
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What to expect from a Domestika course
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Meet expert teachers
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Certificates
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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sandram_fontasa
Es un curso interesante, muy bien explicado. Permite hacerse preguntas para entender el horizonte desconocido. Gracias.
erikacorleto
Note: This course is for beginners.
zara_drc
muy buen curso
musicaoperativo
Muy buen curso, Domestika tiene los mejores cursos de habla hispana
candela_torga
La información fue muy clara! La simplicidad de los ejercicios prácticos y ejemplos fueron muy utiles!