Introduction to PR Strategy for Personal Brands
Influences
A course by Lucy Werner , Public Relations Expert
About the video: Influences
Overview
“Magazines, podcasts, and online platforms are all major places of inspiration for me. Let's explore some of my favourites.”
In this video lesson Lucy Werner addresses the topic: Influences, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Influences One of my favourite things to do as a small business owner is to borrow content and ideas from big brands and look at how we can repackage it ourselves but on a lesser budget. One of my favourite brands to do this with is Mailchimp. Partly it's because they're also champions of the underdog, but also the founders are great at telling their own personal brand and their own stories. You'll often see them tell the stories of how both of them started and what made them start their business, and it includes a photo of their childhood with their parents. It gives you a lovely insight...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 12 lessons (1h 32m)
- 14 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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