Introduction to PR Strategy for Personal Brands
About Me
A course by Lucy Werner , Public Relations Expert
About the video: About Me
Overview
“Welcome to my world of PR! Here you have an introduction about me, Lucy, your instructor. I will talk about my story and share my experience with you.”
In this video lesson Lucy Werner addresses the topic: About Me, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ About Me Hi, I'm Lucy Werner and welcome to my Domestika course. I'm a PR geek and I have 17 years of publicity experience, both in some of London's biggest agencies and running my own consultancy, The Wern, for the last seven years. I've even written my own book on publicity called "Hype Yourself: A No-Nonsense PR Toolkit for Small Businesses." As well as working on my clients, I love teaching people how to do PR and branding for themselves, so as well as teaching on platforms like Domestika in this course, I also have a platform called HypeYourself.com, which is full of free PR and bran...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 1,447 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
