Introduction to PR Strategy for Personal Brands
Calendar Dates
A course by Lucy Werner , Public Relations Expert
About the video: Calendar Dates
Overview
“In this lesson, we are going to look at what key moments are coming up and how we can maximise these for PR.”
In this video lesson Lucy Werner addresses the topic: Calendar Dates, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Calendar Dates In this section, I want to talk about calendar dates. As we mentioned in a previous lesson, it's so much easier to pitch your article, podcast, or your topic when you pitch it against something that's already happening rather than trying to put your own agenda into the news. I would first of all look at the external dates to see if there's a way we can hijack those for your business. By external dates, I mean things like national holidays. Perhaps there's a funny national day, it could be National Donut Day. There's a link in the Additional Resources to a Key Calendar Dates...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 12 lessons (1h 32m)
- 14 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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