Introduction to PR Strategy for Personal Brands
Audience Mapping
A course by Lucy Werner , Public Relations Expert
About the video: Audience Mapping
Overview
“In this lesson, you will explore who your target audience is. If you want to have an effective PR campaign, you need to know who it is you want to reach. ”
In this video lesson Lucy Werner addresses the topic: Audience Mapping, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Audience Mapping In this lesson, we'll talk about audience mapping. Previously, we saw your business objectives. Now we'll look at where the audience is that will map the business objectives we need to be hitting. For this project, I don't want you to think about all the different customers in your audience. I want you to think about one specific target audience that will hit your main business objective. In the example we're using for the Rebel Book Club and Emily, the top business objective for her is the corporate partnerships. We'll lead with looking at the target audience and do the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 1,447 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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