Advertising Creativity: Take your Ideas to the Next Level
If you do not sell, it's not creative / Presentation
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: If you do not sell, it's not creative / Presentation
Overview
“Here we will tell you about the moment of the presentation to the client. We will talk about the importance of planning your presentation and the appropriate way to have a powerful and selling exhibition.”
In this video lesson Ruano Rivera addresses the topic: If you do not sell, it's not creative / Presentation, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“Since we are talking about what we should know about knowing the client, much about him personally as about his business, we will now see the lesson of the presentation methods where we will give you some tips, some body language that help sell much easier ideas. Let's see. This is the conclusive moment of this entire process. This is where it is decided if this idea we have worked on going to see the light. not depend only on a creative process or a great idea, but also the presentation is superimportant. It is the process where, if the best idea is badly told, if it is badly presented, ca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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- Level: Beginner
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