Advertising Creativity: Take your Ideas to the Next Level

Creative direction for brands

“After having received the feedback of the different tasks during the course, it is time to complete the video case and board of the idea that will be worthy of being in your portfolios. For this you can write us and share every advance you have in the forum, remember that you will most likely have to share it more than once for final adjustments. In the video case it is important that you do not limit yourself to the amount of images that you are going to use, as it is a purely academic exercise, you can use stock images, music videos, movies, there is no limit and the more resources you get the more versatile It will be your video, more pleasant to watch and more captivating. On the other hand, you could also make a totally graphic presentation of your idea, a presentation or pdf that is very well structured and captivates in the way you sell your idea, if you wish, you can also share the forum and receive our feedback . In this way we reach the end of our course. We hope the lessons will be very useful for your portfolios and your next creative projects. It is key that you participate in the forum constantly throughout the course, not only to receive our feedback, but to listen to the opinions of other students, remember that many criteria about your idea help you to make it more and more solid. We will be always ready to respond to your deliveries and doubts, this may take a couple of days, be patient, the flow of our work day by day is sometimes complicated, but we will not stop supporting them. Regards! Iván & Camilo ”

Partial transcription of the video

“Hello, we have reached the end of the course. Below we will summarize all the lessons we saw so you have them present in the development of the final project. We start by introducing ourselves. Then we tell you how each one came to the world of advertising, how we met and started working As a creative couple. Camilo as an art director and I as a copywriter. Then we talk about our influences. Those things of music, literature and art that shaped the way we work. Then we go into the matter and tell them about the brief. The start document of the creative process. We teach them how it is compo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Advertising Creativity: Take your Ideas to the Next Level

• Level: Beginner
• 98% positive reviews (163)
• 3393 students
• 5 units
• 13 lessons (2h 29m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Art Direction, Copywriting, Creativity