Advertising Creativity: Take your Ideas to the Next Level
Video Case / Board
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Video Case / Board
Overview
“Here we will tell you about the main pieces to develop for the sale of a creative concept. We will talk about the importance of the board and the video case. From experience, we will tell you which ingredients are key to expressing the idea clearly and forcefully to the client. ”
In this video lesson Ruano Rivera addresses the topic: Video Case / Board, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“Since we saw the principles of direction and copywriting, In this lesson we will carry them out doing board, videocase and, ultimately, a presentation for the client. Now let's show them. The ideas that stand out today go beyond a single piece. Usually they are ideas that transcend many media and that to be told and also sold is good to make them these two fundamental pieces, the videocase and the board We will see the development of these two pieces so that they take it into account with the idea that they are developing, that they know that you yourselves sketching, looking for stock imag...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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- 13 lessons (2h 29m)
- 18 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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