Advertising Creativity: Take your Ideas to the Next Level
Dibrief
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Dibrief
Overview
“Here we will talk about the debrief. Process in which the agency reinterprets the information delivered in the brief, finding inconsistencies or new opportunities to define and share with the client before beginning the creative process.”
In this video lesson Ruano Rivera addresses the topic: Dibrief, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“Having seen what the brief is, now let's go to the next lesson: the "debrief". It is the moment where the agency, or one as creative, returns to the client to expose the doubts or inconsistencies that we have found in the initial brief. Let's see it The "debrief", in simple words, is the answer given by the agency to the client, only if necessary, to the brief that he gave us. That is, at the time of us receiving the client's initial brief, reading it, interpreting it, analyzing it, we are in the assessment stage of what the client gave us. Here we can interpret the approach that the client...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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- 13 lessons (2h 29m)
- 18 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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