Advertising Creativity: Take your Ideas to the Next Level
If you do not sell, it's not creative - Get to know the customer
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: If you do not sell, it's not creative - Get to know the customer
Overview
“In this lesson we invite you to expand the knowledge you have about the client you are working for. We will highlight some of the most common points, in which ignorance can make us carry out an unfortunate job and, therefore, almost impossible to sell.”
In this video lesson Ruano Rivera addresses the topic: If you do not sell, it's not creative - Get to know the customer, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“We already have the most important elements of an idea: the idea itself and its execution. However, there is one important factor that comes next: the presentation to the client. Remember that if the idea does not sell it is not creative. In this lesson we will see how to build trust and customer relationship in order to sell an idea. Let's see how. We are going from a fundamental point that is to know the customer very well. While it may sound obvious is very easy for people to get involved only in the world of communication we stay a little locked in the trade we do and customers to whom ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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- 13 lessons (2h 29m)
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- Audio: Spanish
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- Level: Beginner
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