Course summary
- 13 lessons (2h 29m)
- 18 downloads (2 files)
- 7 exercises
- Course final project
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U1: Presentation
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U2: Brief - What the client wants vs. what the customer needs
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U3: Strategy
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U4: Creative Development - The Idea: the bridge between logic and magic
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U5: Presentation to Client - If Not Sold Is Not Creative
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Final project
Recent projects
Ruano Rivera
A course by Ruano Rivera
Teacher
Plus
Creative Directors (Art & Copy)
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
- 98% positive reviews (163)
- 3,394 students
- 13 lessons (2h 29m)
- 18 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
