Advertising Creativity: Take your Ideas to the Next Level
Creative Development Part 2
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Creative Development Part 2
Overview
“In this video we will continue with the theme of creative development, we will see additional examples and we will continue to develop the case of the ice bottle.”
In this video lesson Ruano Rivera addresses the topic: Creative Development Part 2, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“As we said, we want to talk about these concepts, How they have evolved over time. Due to the information revolution, the amount of data we have is greater About the consumer That what it does is that we have many more "facts" to look for "insights" and to take action. The world of data is a very complex world. Data is nothing if we don't know how to interpret it and if we don't know how to turn it into something with creative value. Let's look at an example of a phenomenal idea. that would not happen without the use of data as we know it today. A new painting with Rembrandt style it has be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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