Advertising Creativity: Take your Ideas to the Next Level

Creative Development Part 2

A course by Ruano Rivera
Creative Directors (Art & Copy). Bogotá, Colombia.
On Domestika since 07/10/2015
, Creative Directors (Art & Copy)

Learn the basic principles to develop and present groundbreaking ideas

  • Spanish with subtitles in English
  • 100% Positive reviews (91)
  • 1636 students

About the video: Creative Development Part 2

Summary

“In this video we will continue with the theme of creative development, we will see additional examples and we will continue to develop the case of the ice bottle.”

In this video lesson Ruano Rivera addresses the topic: Creative Development Part 2, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and present groundbreaking ideas.

Partial transcription of the video

“cómo le dijimos al principio queremos hablar de estos conceptos como han ido evolucionando en el tiempo de vida obviamente a la revolución informática es mayor la cantidad de datos que tenemos sobre el comportamiento del consumidor y eso es lo que hace que tengamos muchísimos más para buscar inside y para ir a la acción también el mundo de la adaptas mundo muy complejo La Mata no es nada no la sabemos interpretar y si no la sabemos convertir en algo que tenga valor creativo saber un ejemplo de una idea fenomenal que no hubiese sucedido sin el uso de latas como la conocemos hoy en día conexi...”

We automatically generate this transcript and it may contain mistakes.

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Course summary: Advertising Creativity: Take your Ideas to the Next Level

  • Level: Beginner
  • 100% Positive reviews (91)
  • 1636 students
  • 5 Units
  • 13 Lessons (2h 29m)
  • 2 downloads
  • Category

    Marketing & Business
  • Areas

    Advertising, Art Direction, Copywriting, Creativity

Ruano Rivera

A course by Ruano Rivera

TeacherPro
Creative Directors (Art & Copy)

Camilo and Iván make up a creative team, one is Art Director and the other Copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with a strategic purpose unites them.

They have worked for the last 6 years as Creative Directors for Coca-Cola (Latin Center and Andean region), a brand for which they have won several awards at renowned festivals such as Cannes Lions, Clio Festival, London Festival, D & AD, One Show, among others. .

His greatest pride is to create great ideas for Coca-Cola and make them a reality around the world, even exhibited at the Coca-Cola Museum in Atlanta (USA).


Spanish with subtitles in English
  • 100% Positive reviews (91)
  • 1636 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 13 Lessons (2h 29m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Advertising Creativity: Take your Ideas to the Next Level. A Marketing, and Business course by Ruano Rivera

Advertising Creativity: Take your Ideas to the Next Level

A course by Ruano Rivera
Creative Directors (Art & Copy). Bogotá, Colombia.
On Domestika since 07/10/2015
  • 100% Positive reviews (91)
  • 1636 students