Advertising Creativity: Take your Ideas to the Next Level

The idea and the creative criteria

A course by Ruano Rivera
Creative Directors (Art & Copy). Bogotá, Colombia.
On Domestika since 07/10/2015
, Creative Directors (Art & Copy)

Learn the basic principles to develop and present groundbreaking ideas

  • Spanish with subtitles in English
  • 100% Positive reviews (89)
  • 1618 students

About the video: The idea and the creative criteria

Summary

“We will deepen on the search of the creative concept, emphasizing the importance of its fluidity to develop transmedia ideas capable of generating integrated campaigns. We will also talk about other criteria to understand what makes an idea or a creative concept good.”

In this video lesson Ruano Rivera addresses the topic: The idea and the creative criteria, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and present groundbreaking ideas.

Partial transcription of the video

“las que vimos el desarrollo creativo ahora en esta lección vamos a profundizar sobre el concepto y el criterio creativo lo cual es muy importante a la hora de nosotros mismos en un filtro en qué tan buena es la idea que queremos llevar a cabo es una parte donde después del desarrollo creativo es importante que reconozcamos cuál es la mejor idea que generamos tengamos muy claro cuál es el tipo de idea que nos están pidiendo algunas veces son ideas muy puntuales muy ejecución Alex y otras veces son ideas que las podemos llamar más bien conceptos una idea más grande que se vuelve como el eje c...”

We automatically generate this transcript and it may contain mistakes.

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Course summary: Advertising Creativity: Take your Ideas to the Next Level

  • Level: Beginner
  • 100% Positive reviews (89)
  • 1618 students
  • 5 Units
  • 13 Lessons (2h 29m)
  • 2 downloads
  • Category

    Marketing & Business
  • Areas

    Advertising, Art Direction, Copywriting, Creativity

Ruano Rivera

A course by Ruano Rivera

TeacherPro
Creative Directors (Art & Copy)

Camilo and Iván make up a creative team, one is Art Director and the other Copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with a strategic purpose unites them.

They have worked for the last 6 years as Creative Directors for Coca-Cola (Latin Center and Andean region), a brand for which they have won several awards at renowned festivals such as Cannes Lions, Clio Festival, London Festival, D & AD, One Show, among others. .

His greatest pride is to create great ideas for Coca-Cola and make them a reality around the world, even exhibited at the Coca-Cola Museum in Atlanta (USA).


Spanish with subtitles in English
  • 100% Positive reviews (89)
  • 1618 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 13 Lessons (2h 29m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Advertising Creativity: Take your Ideas to the Next Level. A Marketing, and Business course by Ruano Rivera

Advertising Creativity: Take your Ideas to the Next Level

A course by Ruano Rivera
Creative Directors (Art & Copy). Bogotá, Colombia.
On Domestika since 07/10/2015
  • 100% Positive reviews (89)
  • 1618 students