Advertising Creativity: Take your Ideas to the Next Level
Presentation
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Presentation
Overview
“Here we will introduce ourselves, we will talk about our trajectory, we will comment on some of our most outstanding works and we will tell you our personal story: about how we came to the world of advertising. ”
In this video lesson Ruano Rivera addresses the topic: Presentation, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“Hello and welcome to this Domestika course. I'm Iván Rivera, I'm Creative Director Copy. I'm Camilo Ruano, Creative Director of Art. In the lesson that we will see next, we will see something of our history and how we got here. My approach to advertising started at a very young age. My mom was a makeup artist for TV commercials. Every time I heard the commercial word as a child, immediately suffered a total hysteria because she was going away from home for a week or more. I have that memory of hearing that word and that it caused me physical fear. At an adult age, I accompanied to the sets ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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