Advertising Creativity: Take your Ideas to the Next Level
Creative Development Part 1
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Creative Development Part 1
Overview
“In this lesson we will talk about creative development from one's own experience. We will mention some basic techniques to improve the creative process, emphasizing that there is no formula to achieve it. We will make clear concepts such as insight, storytelling, storydoing and cultural relevance.”
In this video lesson Ruano Rivera addresses the topic: Creative Development Part 1, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“Since we went through strategic planning, we will move on to creative development. In this lesson we will see some tools that are used as "insight" and cultural relevance. So let's go. The first thing we want to share with you, from our experience, is that there is no single formula, There is no single method of creative development. Great ideas have the quality, they come from anywhere, can from a finding of the planning department, of something that data analysts give, that triggers the idea or that brings the idea at once. It can be an experience, something that happened to you something...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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