Advertising Creativity: Take your Ideas to the Next Level
Strategy
A course by Ruano Rivera , Creative Directors (Art & Copy)
Learn the basic principles to develop and pitch groundbreaking ideas
- Spanish with subtitles in English
- 97% positive reviews (157)
- 3118 students
About the video: Strategy
Overview
“In this lesson, we will talk about the role of strategic planning and planning in a communication plan. We will deepen in how the planning harmonizes the needs of the client with the human truths to direct the creativity towards a relevant result and, therefore, effective. We will talk about Ogilvy's "Big Ideal" model. ”
In this video lesson Ruano Rivera addresses the topic: Strategy, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“We know the "debrief" and its importance, In this lesson, we will talk about the strategy. What it is, how to do it and the role it plays in the communication plan. Let's see. This is a rather complicated discipline to describe. for all the interpretations on the subject. However, we can understand strategic planning as the analysis of all factors that influence the process of communication with the consumer. And make a clear action plan that allows for creative development, relevant and effective. The "planners" in their day to day analyze a large amount of widely dispersed information whi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
- 97% positive reviews (157)
- 3118 students
- 13 lessons (2h 29m)
- 18 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
