Advertising Creativity: Take your Ideas to the Next Level
Brief
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Brief
Overview
“In this lesson we will talk about the process of receiving information from the client, we will look at how a brief is composed (objective, communication, target, budget, legal, etc.) and how it should be interpreted. ”
In this video lesson Ruano Rivera addresses the topic: Brief, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“You already know our favorite bands and designers and artists that we like. Now we will talk about the brief. It is the starting point of the creative process. It is where the client exposes the needs and problems that must be solved creatively. Let's see. It is the beginning of the creative process, from here the development of communication is based, it is delivered by the client and where they describe the needs or problems They want to attack. It is important to align the need of the client and the "expertise" of the agency. We must take into account from this beginning of the process t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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- 3,393 students
- 13 lessons (2h 29m)
- 18 additional resources (2 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
