Advertising Creativity: Take your Ideas to the Next Level

Brief

A course by Ruano Rivera
Creative Directors (Art & Copy). Bogotá, Colombia.
On Domestika since 07/10/2015
, Creative Directors (Art & Copy)

Learn the basic principles to develop and present groundbreaking ideas

  • Spanish with subtitles in English
  • 100% Positive reviews (89)
  • 1618 students

About the video: Brief

Summary

“In this lesson we will talk about the process of receiving information from the client, we will look at how a brief is composed (objective, communication, target, budget, legal, etc.) and how it should be interpreted. ”

In this video lesson Ruano Rivera addresses the topic: Brief, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and present groundbreaking ideas.

Partial transcription of the video

“bueno ya ustedes conoce nuestras bandas favoritas y los diseñadores y artistas que nos han influenciado en esta lección hablaremos expone las necesidades y problemas que resolver creativamente el PIB es el inicio del proceso creativo es un documento base para el desarrollo de la comunicación entregado por el cliente y donde están escritas las necesidades o problemas que se quieren atacar este proceso es muy importante para eliminar el entendimiento de la necesidad del cliente y el expertise de la agencia lo que debemos tener en cuenta desde el inicio del proceso es que la agencia de publici...”

We automatically generate this transcript and it may contain mistakes.

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Course summary: Advertising Creativity: Take your Ideas to the Next Level

  • Level: Beginner
  • 100% Positive reviews (89)
  • 1618 students
  • 5 Units
  • 13 Lessons (2h 29m)
  • 2 downloads
  • Category

    Marketing & Business
  • Areas

    Advertising, Art Direction, Copywriting, Creativity

Ruano Rivera

A course by Ruano Rivera

TeacherPro
Creative Directors (Art & Copy)

Camilo and Iván make up a creative team, one is Art Director and the other Copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with a strategic purpose unites them.

They have worked for the last 6 years as Creative Directors for Coca-Cola (Latin Center and Andean region), a brand for which they have won several awards at renowned festivals such as Cannes Lions, Clio Festival, London Festival, D & AD, One Show, among others. .

His greatest pride is to create great ideas for Coca-Cola and make them a reality around the world, even exhibited at the Coca-Cola Museum in Atlanta (USA).


Spanish with subtitles in English
  • 100% Positive reviews (89)
  • 1618 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 13 Lessons (2h 29m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Advertising Creativity: Take your Ideas to the Next Level. A Marketing, and Business course by Ruano Rivera

Advertising Creativity: Take your Ideas to the Next Level

A course by Ruano Rivera
Creative Directors (Art & Copy). Bogotá, Colombia.
On Domestika since 07/10/2015
  • 100% Positive reviews (89)
  • 1618 students