Advertising Creativity: Take your Ideas to the Next Level
Craft and Execution
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Craft and Execution
Overview
“We will talk about the methods of expression of the creative concept in its main variables: art direction, copywriting and interaction. We will define steps and explain terms that will help you understand the main ways in which creativity can be expressed. ”
In this video lesson Ruano Rivera addresses the topic: Craft and Execution, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“Since we have conceived the creative idea, That is the most important part of a creative process. Now we will enter with the principles of art direction, craft and copywriting, that while they are not a pillar as important as the idea, yes correct execution is supremely necessary So that the idea stands out. Let's see The craft speaks a little of the own and specific trade who has a copywriter in his way of writing or a direct act in your way of graphing or to make the direction of an audiovisual piece. It is an important part because although we have already chosen the idea we will have an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
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Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
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- 13 lessons (2h 29m)
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- Audio: Spanish
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- Level: Beginner
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