Advertising Creativity: Take your Ideas to the Next Level
Influences
A course by Ruano Rivera , Creative Directors (Art & Copy)
About the video: Influences
Overview
“In this lesson we will tell you how important it is to feed yourself not only on advertising to fuel creativity. We will share different influences from film, literature and the arts in general, which have been transcendental in our work style. ”
In this video lesson Ruano Rivera addresses the topic: Influences, which is part of the Domestika online course: Advertising Creativity: Take your Ideas to the Next Level. Learn the basic principles to develop and pitch groundbreaking ideas.
Partial transcription of the video
“In the previous lesson we saw our story a bit and how are our work processes as a duo. In this we want to present our influences, a little our tastes, movies, books, music, art. I think this is a fairly extensive topic and that by itself could be a whole course, but here we try to compress what is most relevant to us. Let's see It is important to say that advertising Not only is advertising influenced. For the creative advertising, and the creative in general It is important that you feed on many things, Not only from his own environment. It is important that you feed on art, music, cinema,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advertising Creativity: Take your Ideas to the Next Level
-
Category
Marketing & Business -
Areas
Advertising, Art Direction, Copywriting, Creativity
Ruano Rivera
A course by Ruano Rivera
Camilo and Iván make are a creative team. One is an art director and the other a copywriter, but above all they are friends. Their passion for disruptive ideas and fine execution with strategic purpose is what unites them.
They have worked for the last six years as creative directors for Coca-Cola (the Latin Center and Andean region), a brand for which they have won several awards at renowned festivals like Cannes Lions, Clio Festival, London Festival, D&AD, and One Show, among others.
Their greatest pride is creating great ideas for Coca-Cola and making them a reality around the world, including on display at the Coca-Cola Museum in Atlanta, USA.
- 98% positive reviews (163)
- 3,393 students
- 13 lessons (2h 29m)
- 18 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
