Content Marketing: Create a Plan for Your Brand
Course final project
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the final project for: Content Marketing: Create a Plan for Your Brand
Content Marketing: Create a Plan for Your Brand
“We have reached the end of the course, thank you very much for joining me on this adventure. I hope you enjoyed it as much as I did. Throughout the course I shared different tips to take advantage of the tools you have at hand to better use digital channels to promote your brand. And now this is the moment of truth! It's your time to create your own project. For your project, work on your content guidelines, selecting social networks and creating your content pillars. Then, gather information from your audience and your own platforms, and define your digital objectives. I recommend that you take this stage calmly and rigorously, because what you establish here will be the basis for what is to come. Rely on tools such as Google Trends or Answer The Public to gather relevant information. This, combined with the metrics from your own platforms, will allow you to create valuable content. Finally, use the applications I showed you to work on the graphic aspects of your content, and to schedule your posts. Remember that your project must be different from mine, and the idea is that you apply everything you have learned to your own brand and digital channels. I can't wait to see your work! Please post your progress on the forum, and check out your peers' work. It's a great way to network! See you at the forum! ”
Partial transcription of the video
“We have reached the moment of truth. It's time to do your final project. But first, I want to thank you for being here and for having reached the end of this course. They have been units full of information I hope you found them useful and that you can use it in the best way to make your brand's social media successful. For your project, work on your content guidelines, Selecting social networks and creating your content pillars. Next, gather information from your audience and also from your own platforms. And also, define your digital objectives. I recommend that you take this stage calmly...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
- 100% positive reviews (5)
- 682 students
- 16 lessons (3h 0m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
