Content Marketing: Create a Plan for Your Brand
Planning content for social media
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Planning content for social media
Overview
“We will continue planning, now as for the content for social networks. Everything comes together in this lesson!”
In this video lesson Paola Díaz Barría addresses the topic: Planning content for social media, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“Now that we have seen all the planning for our website, Let's review planning for our social networks in this lesson. We'll start with Facebook. As we saw previously, Facebook is a social network that we do not use much, Therefore, it will only have two contents. One of those contents is men's jewelry. In this case, it is not necessary to enter all the information again. which supports the decision of this content, as we saw it previously when we reviewed this same content for the website. We know that this is a topic that may be relevant to our users and that is why we want to put it on Fa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
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- Level: Beginner
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