Content Marketing: Create a Plan for Your Brand
Presentation
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Presentation
Overview
“I always knew I had to study a career related to communications, since ever since I can remember I have loved participating in all kinds of activities, socializing, chatting and discovering stories. That's why when Social Media came along I didn't think twice and started creating profiles on every platform that appeared, without knowing that it would later become my job. In this first lesson, I'll tell you about all that and more. ”
In this video lesson Paola Díaz Barría addresses the topic: Presentation, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“Hello, welcome to this Domestika course. My name is Paula Diaz-Barria, I am a journalist, I am 32 years old and have more than 9 years of experience working in digital marketing. I started working in digital marketing even before leaving university and I have had the great experience of being a journalist. I started working in international advertising agencies, such as DDB Chile and BBDO Chile, which has allowed me to work with incredible brands such as Pepsi, Sodimac, Paris Stores, Casbro, Suzuki, BBVA, among a ton of other brands I've had the privilege of working with. I am currently the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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