Content Marketing: Create a Plan for Your Brand
Target and buyer persona
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Target and buyer persona
Overview
“First, you will learn how to identify your target audience, I will teach you how to define your buyer persona and I will help you understand their digital behavior. Also, we will reflect on the value of your product/service and what user problem it solves. ”
In this video lesson Paola Díaz Barría addresses the topic: Target and buyer persona, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson we are going to talk about the target and the buyer persona, in order to better understand our audience. The target is our target audience or our potential audience. For To understand it we can imagine the target as a segment of people that are grouped according to similar characteristics. We can imagine the target as segments of people who share common characteristics. and that due to these characteristics they can become our potential clients. For example, Some characteristics by which we can group these people are age, where they live and their digital behavior. And what i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
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- Level: Beginner
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