Content Marketing: Create a Plan for Your Brand
The content guideline
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: The content guideline
Overview
“As you may have noticed, there are hundreds of options available to you when creating content. That is why creating a guideline becomes essential when planning, since this way you will be able to better organize your publications. ”
In this video lesson Paola Díaz Barría addresses the topic: The content guideline, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson we are going to see how important it is to have a content guideline. You will realize that by planning the content It will be much easier for you to keep your social networks organized. The content guideline, or what we also call a content grid, It is a document where we organize the entire month of the brand. I say month because in the case of the agency where I work and the brand with which I am doing this project, We work on a monthly basis because it is much easier to organize content this way. However, if a weekly content schedule works better for you, you can do that to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
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- Level: Beginner
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