Content Marketing: Create a Plan for Your Brand
Content programming
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Content programming
Overview
“If you had to go content by content publishing on social media you would go crazy. That is why, in this lesson you will learn the importance of scheduling content, the care you should take with it and some tools that will allow you to do it. ”
In this video lesson Paola Díaz Barría addresses the topic: Content programming, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In the previous lesson, You've already seen how our monthly content calendar turned out, with publications for the website, Facebook and Instagram. In this lesson I'm going to teach you a bonus, which is how to schedule all that content. The first thing to keep in mind is that time is money. When we work with brands or when we are entrepreneurs, There are many tasks that we have to do. Therefore, if we manage to save time both in content planning through a monthly calendar, and also save content when scheduling that content to be automatically published on social networks, We will have addi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
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- Level: Beginner
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