Content Marketing: Create a Plan for Your Brand
Trends 1
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Trends 1
Overview
“In the digital world, it is important to be aware of trends, new challenges that arise, new formats, etc. That is why in this lesson I will show you some references that you can follow so you don't miss anything. ”
In this video lesson Paola Díaz Barría addresses the topic: Trends 1, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson we are going to talk about trends and how important they are when creating content. To keep up with trends, it is extremely important to always feed yourself with content, And that's why now I'm going to leave you some Instagram accounts that They are constantly reporting on new trends and they also explain and teach you how you and your brand can join them. The Intermediate is a networking tool social media that allows you to schedule content in one place. As they work directly with social networks, Its content focuses heavily on this, in explaining the new configurations th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- Level: Beginner
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