Content Marketing: Create a Plan for Your Brand
Benchmark and alliances
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Benchmark and alliances
Overview
“We'll start by taking a look at the competition, so we can see what types of content are working best and what's not. But you'll also see another way to create content, by working as a team with other businesses that work as partners. ”
In this video lesson Paola Díaz Barría addresses the topic: Benchmark and alliances, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In the previous lesson, We learned tools that allow us to better understand the behavior of users on the Internet and thus get some ideas for content. In this lesson we will review what benchmarking and alliances are, which are two other resources that you can use when thinking about your content. Benchmarking comes from English and you have probably heard it as a benchmark or as a process. comparison with other brands or with yourself. The purpose of the comparison process is to improve your performance and understand your strengths and which ones you need to improve. In this case, benchma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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