Content Marketing: Create a Plan for Your Brand
Content planning
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Content planning
Overview
“Now that you have a ton of valuable information to consider when creating a content plan, it’s time to plan! ”
In this video lesson Paola Díaz Barría addresses the topic: Content planning, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“This is one of the most important moments of the course, since we are going to see how all that information that we have been gathering lesson by lesson is coming together and taking shape. So let’s review the November monthly content plan for Best Nonsense Jewelry. In this case, I created a content plan in presentation format. Remember that you can choose the format that best suits you. It can be in a presentation or it can be in a spreadsheet document or a simple document. Let's get started. In this case, I chose to make a monthly content plan. If you prefer to do it every two weeks or we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 683 students
- 16 lessons (3h 0m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
