Content Marketing: Create a Plan for Your Brand
Digital goals
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Digital goals
Overview
“Do you know all the possible objectives that social media has? Website objectives? In this lesson, I will present all the types of objectives that you can choose when running a paid social media campaign and also the main metrics that you should observe on your website in order to set the objectives with which you will measure its performance. ”
In this video lesson Paola Díaz Barría addresses the topic: Digital goals, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson we are going to talk about digital objectives. What are they? What are our options? And how to choose them? To do this, we have to start with a basic question. What do I hope to achieve with my digital communication? To make it easier to understand, Here are some examples of objectives and their respective KPIs. KPIs, which is an acronym in English, They are the Key Performance Indicators. But I don't want to confuse you with so many acronyms in English. The important thing is to understand that the goal can be, for example, increasing interactions. And the KPI It's going to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
-
Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
- 100% positive reviews (5)
- 683 students
- 16 lessons (3h 0m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
