Content Marketing: Create a Plan for Your Brand
Social media formats
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Social media formats
Overview
“You will learn in detail the characteristics of the main current social platforms, the audience of each of them, their use and some of their formats. ”
In this video lesson Paola Díaz Barría addresses the topic: Social media formats , which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“Social media offers us a world of possibilities in terms of formats and types of content. In this lesson we are going to review some of them. Facebook is one of the networks social media that has the most formats available for brands. For example, We can start with something simple, make a post that only has one image. Or we can also choose to use a video format. Facebook is extremely generous with this format, since it does not set a weight limit nor a duration limit. Another of the available formats that in some cases only works as an advertisement is the carousel, where you can put both ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
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- Level: Beginner
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