Content Marketing: Create a Plan for Your Brand
Websites and social platforms
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Websites and social platforms
Overview
“Now I will review the main CMS (Content Management System in English), also called content managers, with which you can build your website. In this lesson I will briefly review the main ones to learn about their advantages and disadvantages. ”
In this video lesson Paola Díaz Barría addresses the topic: Websites and social platforms, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson we are going to talk about the different content management systems that your website can have and about the main social platforms. It is important to consider that our websites can be built on different content managers. and it is very important that we review them to know how to publish our content once we have it ready. Do you know what a CMS is? It is an acronym that comes from English and means Content Management System, but in Spanish it is also known as content manager. Every website has one and it is the tool that allows us to publish content. Among many other things,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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