Content Marketing: Create a Plan for Your Brand
Influences
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: Influences
Overview
“In the digital world, trends change every day, so it is important to always stay up to date with what is happening. I am sharing with you some sources of inspiration that will be very helpful when creating content. ”
In this video lesson Paola Díaz Barría addresses the topic: Influences , which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson I'm going to talk to you about my influences. First of all, it's Gaby Castellanos. She is a crack in the advertising world, She is an expert in marketing and she is a female figure that I admire very much. If you follow her on Instagram You will be able to discover a lot of information This is what we are talking about now, digital marketing, creative strategies, the way of doing advertising, but in a way that is relevant and valuable to users, which is ultimately the most important thing. Gaby on her Instagram teaches you about communication strategies, about post-crisis, ho...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 16 lessons (3h 0m)
- 21 additional resources (4 files)
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- Audio: Spanish, English
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- Level: Beginner
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