Content Marketing: Create a Plan for Your Brand
What is content marketing?
A course by Paola Díaz Barría , Journalist and Digital Marketing Specialist
About the video: What is content marketing?
Overview
“Let's start with the first thing: what do we mean when we refer to content marketing? In this lesson, you will learn the importance of content and how to create posts that are eye-catching and relevant to users. ”
In this video lesson Paola Díaz Barría addresses the topic: What is content marketing?, which is part of the Domestika online course: Content Marketing: Create a Plan for Your Brand. Learn to propel your brand forward with this Content Marketing course. Connect with your audience on different digital platforms..
Partial transcription of the video
“In this lesson, we are going to talk about what content marketing is. But first, I would like to tell you what our final project is about. The final deliverable is a monthly content calendar for your brand, which will help you better plan the content you are going to publish on social networks and on your website. To get to that, Let's review the main digital objectives, We are going to set content pillars and get to know our audience's interests in depth. I'm also going to teach you tools that will become your allies when creating content. Let's get to know the trends, Let's get a little i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: Create a Plan for Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Digital Marketing, Social Media
Paola Díaz Barría
A course by Paola Díaz Barría
Paola Andrea Díaz Barría is a prominent Chilean journalist and Digital Marketing specialist with more than twelve years of experience in this field. Currently, she works as Director of Digital Content at BBDO Chile, one of the most recognized agencies in the country. She has worked in important international agencies such as DDB Chile and BBDO Chile, managing content strategies for more than 20 renowned brands both nationally and internationally. Her career has been enriched by collaborating with brands from various sectors such as Nestlé, McDonald's, Pepsi, Suzuki and BBVA, which has allowed her to acquire a deep knowledge of different industries and audiences.
Passionate about communications, Paola finds inspiration in leaders seeking positive change and in minority representation. Her creative approach focuses on strategic communication, always seeking to connect with the public through clear and coherent messages. In addition, her commitment to teaching is reflected in her friendly and didactic style, which she uses to guide entrepreneurs and professionals in the creation of effective content plans. Her work is characterized by a constant search for innovation and learning in the dynamic digital world.
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- 683 students
- 16 lessons (3h 0m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
