Branded Content Strategies: From Design to Execution
Content Formats 2
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Content Formats 2
Overview
“Content is not just one-way. Through applications or tools we can help the user to locate data, add it or present it in a much more attractive and interactive way. On the other hand, a traditional format such as the newsletter is also very valuable, since it contributes to loyalty. Here you will see several examples.”
In this video lesson Fernando de Córdoba addresses the topic: Content Formats 2, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Content formats Another very interesting content format for our strategy can be the interactive ones, the tools, this type of content in which we demonstrate that it is not only one-way, but, in addition, we can interact with the user to offer you personalized data or a self-diagnosis. Where is this? In creating interactions, tests, tools, applications, in which we offer personalized data to the user according to his inputs or according to the filter that he wants to apply. This allows us to locate data, aggregate it, personalize or present them in the most useful way for the user himself. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,128 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Audio: Spanish
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- Level: Beginner
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