Branded Content Strategies: From Design to Execution

Branded Content Strategies: From Design to Execution

“You have now reached the last unit. Thank you very much for taking part in this introductory content strategy course. Now it's your turn to create your own strategy. Below, I have outlined the essential steps to follow to complete your project. Remember to document the entire work process so you can see the evolution. You can use as an example the content strategy that I have designed for my course project that you will find in the attached resources of the previous unit. The brand Choose a brand for which you want to do the content strategy. It can be an existing one, the company you work for, your personal brand, or one you make up.

The briefing Analyze first what the brand is doing. Try to fill in the briefing with the fundamental data: what the brand believes in, what its purpose is, its values, its tone of voice, the themes, etc. If you can, do an internal investigation, that is, investigate what content it has produced, its success, its products, its history and evolution, and an external investigation, that is, its competitors. And finally, do not forget to analyze the public. The contents Choose what positioning the content will have: help or entertainment. To do this, base yourself on the product and the purpose and ask yourself what role the brand wants to play in the lives of users. The pillars of content Plan what topics the brand is going to deal with and define the content pillars in a content onion. In this scheme you place all the topics: the main topics or pillars and the subtopics, from the most general to the most specific. The map of assets Once you have decided what you are going to talk about, you have to define the map of assets. Decide on which supports (social networks and other platforms) the brand will be present and what each of them will be used for. The decision is based on several factors: where the audience is, which supports best fit the theme and message of the brand, and what the budget is. Planning When you are clear about the supports and formats of the content, prepare a plan for a week or a month. In this document you propose how to distribute the content on each channel or platform, how often and in what format they will be published and what they will be about. When your project is ready, share it on the forum by clicking on "Create your project". Share both the content strategy you have planned and the different phases of your work. You can add your own observations or a brief explanation. Finally, I want to encourage you to participate in the forum: comment on the work of your colleagues, contribute ideas and share your progress and doubts. I will also be there as often as possible to give you advice and answer your questions. See you on the forum!”

Partial transcription of the video

“Final project Congratulations, you have now reached the end of this Domestika course. I hope you have learned the necessary basics to create the content strategy of a brand. Remember that in each unit I left you additional materials to deepen what I explained during the course. At the beginning of the course I told you about the role the brand and its contents in the lives of users. I would like to see in the Forum how you chose the conversation pillars, if they are born from the brand or are born from the product, and how you have applied them in each of the thematic territories and in the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branded Content Strategies: From Design to Execution

• Level: Beginner
• 100% positive reviews (38)
• 1081 students
• 4 units
• 15 lessons (2h 1m)
• 18 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media