Branded Content Strategies: From Design to Execution
Thinking about the Strategy
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Thinking about the Strategy
Overview
“Now it's time to think about the strategy and make important decisions. I will explain how to respond to the problem raised in the briefing through the content strategy and, of course, the content. ”
In this video lesson Fernando de Córdoba addresses the topic: Thinking about the Strategy, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“think strategy If the briefing was the statement of a problem, with the strategy we will give you a solution, of course, using content. In this lesson we will see the basics that we must take into account as the basis of our strategy. We must know where we will take the content strategy, if we want to be useful or entertained. When you opt for utility, you need practical, innovative content, highly verified, expertly crafted, that can have an impact on people's daily lives and to teach them to do things or teach them to understand the world. However, if you go towards entertainment, we will...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
