Branded Content Strategies: From Design to Execution
Content Formats 1
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Content Formats 1
Overview
“Which content formats to use is one of the most important decisions when defining the content strategy. In this lesson I will show you what the main ones are and how they can help convey a message.”
In this video lesson Fernando de Córdoba addresses the topic: Content Formats 1, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Content formats Once we define the themes that we will talk about, with the thematic pillars and on which platforms we are going to create our content strategy, It's time we start talking about formats. From the formats, we will create the specific contents. We start with the text, which is the simplest format, but it is not the most limited. The text is a format with a great future because it allows us to position and allows us a diagonal reading that with other formats is more complicated. It is a very valid format. and that it can be adapted to different platforms. For example, articles ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 15 lessons (2h 1m)
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- Audio: Spanish
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- Level: Beginner
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