Branded Content Strategies: From Design to Execution
What Is a Brand?
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: What Is a Brand?
Overview
“To build a content strategy it is essential to understand what a brand is and how it works. In this lesson I will review the elements that make up a brand and I will explain the first steps to follow to prepare the course project.”
In this video lesson Fernando de Córdoba addresses the topic: What Is a Brand?, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“What is a brand? We have been talking a lot about content and brands, but before continuing the course, I would like us to dedicate this lesson to talk about some basic concepts of branding that will be useful to us. Content strategy and brand strategy they are often interconnected and it is not clear where one ends. and where does another begin? Where does the definition of a brand end, how it works, what is it based on, and the definition of the content strategy, of how he speaks, where he speaks and how many times he speaks. To start, we are going to see some basic pillars of building a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
