Branded Content Strategies: From Design to Execution
Briefing and Research
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Briefing and Research
Overview
“Briefing and prior research are essential to be able to make informed decisions. In this lesson I will teach you how to understand your client's order. ”
In this video lesson Fernando de Córdoba addresses the topic: Briefing and Research, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“The briefing and the investigation In this lesson we are going to talk about the briefing. The brief is an essential document to carry out any strategy because it will be the one that marks the needs of the client or the brand that we should please and what we have to achieve through our strategy. It's time to start refilling the bottle which we talked about before, which was the content brand. How we are going to do it is what the brief will determine. If you work in an agency, the brief will probably be provided by the client. If the client is yourself or you work for a company who is not...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Audio: Spanish
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- Level: Beginner
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