Branded Content Strategies: From Design to Execution
Evergreen, Updating and Recycling
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Evergreen, Updating and Recycling
Overview
“In the real world the budget is limited, so it is important to optimize the production effort. If we plan it from the beginning, everything will be easier and we will get more out of the investment. Here I will give you some tips to achieve it.”
In this video lesson Fernando de Córdoba addresses the topic: Evergreen, Updating and Recycling, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Evergreen, upgrade and recycle In this lesson we will talk about something that we have been advancing in previous lessons and is that creating content is very expensive and we have to make the most of the investment. The good news is that, if we organize ourselves well and we have good coordination for content production, We can save a lot of investment, a lot of time and a lot of tedious processes. One of our main allies for this is what is called evergreen content, which comes to be something like "evergreen", and this is because it is content that remains in force for a very long time. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 15 lessons (2h 1m)
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- Audio: Spanish
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- Level: Beginner
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