Branded Content Strategies: From Design to Execution
About Me
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: About Me
Overview
“In this lesson I will tell you about myself and my professional career, and I will show you some of the projects I have done. ”
In this video lesson Fernando de Córdoba addresses the topic: About Me, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Presentation Hi, I'm Fernando de Córdoba and I am a brand, content and narrative strategist. I want to thank you for signing up for this course. I hope you enjoy and learn a lot. I am from Madrid and since I was little I have always loved content. I was the typical kid who made magazines, newspapers, radio programs, played television, because I have always liked everything related by creating stories. I was going to be a journalist, but I studied Audiovisual Communication and from there I dedicated myself to marketing. At university I discovered branding and it was a subject that I was pass...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
