Branded Content Strategies: From Design to Execution
The Team
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: The Team
Overview
“Alone you can not, but with partners, yes. In this lesson you will learn the necessary profiles to execute the entire content strategy that you have designed.”
In this video lesson Fernando de Córdoba addresses the topic: The Team, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“The team In this lesson we will talk about the equipment we will need to make the content strategy that we have designed. Obviously, each case is a world and it is not the same to design a content strategy that you will execute yourself for your personal brand because you are working in a big agency in which there will surely be a multitude of teams, but I want to give you an overview of the different profiles that make it possible for this content strategy to come to life. First, we would have the people responsible for supervision and coordination, that is, those that make the entire cont...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
