Branded Content Strategies: From Design to Execution
Content Strategy
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Content Strategy
Overview
“First of all, I am going to explain what a content strategy is and why it is so important for a brand. Let's start!”
In this video lesson Fernando de Córdoba addresses the topic: Content Strategy, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“content strategy In this course we will make a content strategy for a brand. The contents are very important, not only to position on the internet and position better in SEO, but also to nurture content channels and to build brand personality. Your final project will be a content strategy presentation what could you do to a client, to your bosses or for your own personal brand. What is the content? It's anything that speaks for the brand for users, stakeholders or any other public of the brand. It can be a blog, a magazine, a podcast, a video, the presence in social networks, can be an even...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
