Branded Content Strategies: From Design to Execution
Branded Content Story
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Branded Content Story
Overview
“Branded content is nothing new. In this lesson you will see the great history behind this discipline and its evolution over time. ”
In this video lesson Fernando de Córdoba addresses the topic: Branded Content Story, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Branded Content Story In this lesson we are going to see the history of branded content because sometimes those of us who dedicate ourselves to this we think we are making it all up and nothing is further from the truth. The branded content, the brand content, It has decades of history, more than a hundred years. Let's see a little the evolution and the first signs of branded content to see how it has evolved. Many consider that the first example of branded content is John Deere's "The Furrow" magazine. In 1895 this tractor manufacturer wanted to go to American Farmers and Farmers, but inst...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,128 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Audio: Spanish
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- Level: Beginner
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