Branded Content Strategies: From Design to Execution
Organization
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Organization
Overview
“A content strategy serves precisely to never stay without saying anything. In this lesson I will teach you how by organizing the big events of the year and structuring the content by importance or cost, you can distribute them optimally so that they help meet the objectives set by the client. ”
In this video lesson Fernando de Córdoba addresses the topic: Organization, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Organization In this lesson I am going to talk about a way to organize the contents using a pyramid in which we are going to distribute the different formats to ensure that, on the one hand, we always have content to offer people, and, on the other, so that at the highlights of the year or the duration that the content strategy will have, always have something interesting, eye-catching and that he really speaks well of our product to offer to the public. The content pyramid serves to distribute the content throughout the year or the period that the content strategy lasts or simply endless. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,128 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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