Branded Content Strategies: From Design to Execution
Measurement, Objectives and KPIs
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Measurement, Objectives and KPIs
Overview
“In this lesson I want to share some reflections on the measurement of the evolution and the objectives of the contents. This is an important aspect that must be taken into account in branding.”
In this video lesson Fernando de Córdoba addresses the topic: Measurement, Objectives and KPIs, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“Measurement, objectives and KPIs In this lesson we are going to talk, far above, of everything related to the measurement of our objectives, the KPIs, and how to know if we have done a good job or if we have to correct something. On the world of measurement there are many resources on the internet, there are courses and masters, so we are not going to delve into it, but yes i would like to talk to you of the philosophy that has to be around all this. Obviously, the size of the company, the investment budget in paid media, the amount of content we publish, the context, the social networks in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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