Branded Content Strategies: From Design to Execution
Influences
A course by Fernando de Córdoba , Brand and Content Strategist
About the video: Influences
Overview
“My work is marked by various references that have inspired me, not only authors in the world of advertising, but also companies with exceptional content and branding techniques. Here you will meet some of them.”
In this video lesson Fernando de Córdoba addresses the topic: Influences, which is part of the Domestika online course: Branded Content Strategies: From Design to Execution. Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms.
Partial transcription of the video
“influences Now I would like to share with you some influences, some authors who have inspired the work I do today. In the first place, those referring to advertising and branding which are essential to understand how, today, the contents of the brands are built and designed. Joaquin Lorente He is one of the most important advertisers in our country. and is one of the first to define the brand concept in Spain with his theory of public brand personality. He had a very interesting view on how they are managed and how brands become relevant to the public. What can I say about David Ogilvy, who...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branded Content Strategies: From Design to Execution
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Creative Consulting, Digital Marketing, Management & Productivity, Marketing, Social Media
Fernando de Córdoba
A course by Fernando de Córdoba
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
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- 1,081 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
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- Audio: Spanish
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- Level: Beginner
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