Typography for Building Valuable Brands
Case Tramontina
A course by Fabio Haag , Type Designer
About the video: Case Tramontina
Overview
“All behind the scenes of a super collaborative project. An example of how to listen to the client, understand the needs of each area and think about typographic decisions considering this complexity, which is unique to each client. ”
In this video lesson Fabio Haag addresses the topic: Case Tramontina, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Now I'm going to show you the backstage of a super collaborative project, Tramontina. I'll start by showing you how the alignment dynamics with Tramontina was literally. We use a platform called Miro, had a number of people from different areas of the company, and we did an alignment project. A series of people from different areas of the company gathered together. In our first dynamic, we asked where the person would like to be at that moment. We were in the pandemic, so a lot of people wanted to be traveling. But let's get down to business. I made an introduction about how the project its...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
