Typography for Building Valuable Brands
Licensing
A course by Fabio Haag , Type Designer
About the video: Licensing
Overview
“Font licensing is a complex and boring subject (I know), but very necessary. Here, you will understand, in a didactic way, the main issues on this topic and the types of license. ”
In this video lesson Fabio Haag addresses the topic: Licensing, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Font licensing is a boring subject. I know, let's face it. You might even be thinking about skipping this class. I understand, but stay a little longer, because it's important. Companies have already come to me saying, Fabio, we are being sued for more than 100 thousand dollars by sources, for improper use of sources. And it never happened once or twice. But even if you are not a giant company or serve giant customers who are more exposed to that kind of thing, think here with me. We are professional colleagues. We font designers are, above all, designers. But our work has a big difference ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
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- Level: Beginner
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