Typography for Building Valuable Brands
Case Banco do Brasil
A course by Fabio Haag , Type Designer
About the video: Case Banco do Brasil
Overview
“The set of elements makes all the difference. This case is an example of the strength of a well-developed identity system.”
In this video lesson Fabio Haag addresses the topic: Case Banco do Brasil, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“In this next case, let's see the strength of a well-developed identity system. A project developed together with Future Brand, for a customer who used the Arial for over three decades. Bank of Brazil. A brand platform had serotonin as its central idea, which is a hormone associated happiness and well-being. Our organism is full of it after we exercise, do meditation. Interestingly too, after eating chocolate, my son always reminds me of this when he asks you can eat one. Generate serotonin, dad. But anyway, we actually have a series of very human associations here, positive, as inspiration ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
- 100% positive reviews (50)
- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
